The project in 30 seconds
- Client
- NJS Royale Event Centre
- Industry
- Events & venue hire
- Location
- Nigeria
- When
- December 2025
- My role
- Zoho CRM consultant & implementer
- Venue
- Three halls: Grande Royale, Signature, Ivycrest
Where NJS Royale started
NJS Royale Event Centre hosts weddings, parties and corporate events across three halls. Demand was growing, but the booking process hadn't kept up.
Tours were arranged through calls and back-and-forth messages. Customer details lived in spreadsheets. Deposits and balances were tracked by hand, with no reminders. Nobody could see at a glance who had toured, who was ready to book, or which payments were outstanding.
What had to be solved
That created real, costly problems:
How I tackled it, step by step
- 1
Discovery
Mapped the full journey from tour request to event, including the three halls and the rule that balances are due 14 days before the event.
- 2
Booking portal
Set up Zoho Bookings with 30-minute tour slots, a shareable link and QR code, and automatic hand-off into the CRM.
- 3
CRM architecture
Built an 8-stage Event Booking pipeline with 30+ custom fields, field dependencies and layout rules.
- 4
Automation
Created 9+ workflow rules for stage changes, deposit tracking, due dates and reminders.
- 5
Emails & testing
Wrote and configured 30+ email templates, then tested every flow end to end.
Inside the system
11 real screenshots from the build. Click any image to enlarge.
01Tours that book themselves
Prospects pick a 30-minute slot on a branded booking page, from a link or a QR code. Every booking lands in Zoho CRM automatically, and cancellations sync back, so staff never re-type a tour.
02One pipeline from enquiry to event
A dedicated Event Booking pipeline tracks every client through eight stages: Tour Scheduled → Tour Completed → Interested in Booking → Payment Pending → Booking Confirmed → Event Completed → Closed / Lost.
03Three ways to pay, all tracked automatically
Clients can pay in one go, in two deposits or in three. Layout rules show staff only the fields that matter for the chosen plan, and field dependencies stop anyone picking a payment stage that doesn't fit that plan.
04Automation that does the chasing
Workflow rules convert leads to deals, update payment stages, calculate due dates, remind staff when a payment is due and send the fully-paid confirmation.
05The right email at every milestone
More than 30 templates cover tour follow-ups, payment notices, deposit receipts, overdue reminders, booking confirmations and post-event thank-yous.
What changed for NJS Royale
The calls that made it work
Good systems come from good decisions. Here's what I chose, and why.
Build the pipeline around the venue's real journey
Generic sales stages don't fit event hire. The stages mirror exactly what happens: tour, interest, payment, confirmation, event.
Use layout rules instead of more fields
Staff only see the fields for the payment plan in front of them, which keeps records clean and training simple.
Encode the 14-day balance rule
The deadline is calculated automatically, so reminders go out on time without anyone checking a calendar.
"What Damilare built for us exceeded every expectation. We went from juggling spreadsheets and phone notes to having a system that practically runs itself. Every tour booking flows straight into our CRM, payments are tracked automatically, and our clients get professional emails at every step without us lifting a finger."
A similar system could help if…
- You take bookings that involve a viewing, a deposit and a final payment.
- Payments are tracked by hand or in spreadsheets.
- You want clients to book themselves without phone tag.
- You already use, or are open to, Zoho.
Screens are from the client's Zoho account. Every screenshot on this page comes from the real project; nothing is a mock-up.